Calico Cat Food
Calico is a concept for a company that specialized in natural and sustainable products for cats. Every bag of Calico cat food is crafted from the very best organic & all-natural ingredients, including sustainably sourced animal proteins, superfoods, and added vitamins and minerals to ensure your cat stays nourished, healthy, and happy. Calico is also dedicated to giving back, so for every bag of Calico purchased, a bag is donated to shelter cats in need.
Year
2023
Client
Personal Project
The Calico main logo incorporates a cute, hand-drawn calico cat mascot. This logo is paired with a hand-written typeface called Mister Brown and the "o" at the end of the name has been accented with dots to make it look like a paw print. The hand-written look of the ties in with the friendly and approachable essence the company strives for.
Any additional text utilizes Josefine Sans (Medium). This sans-serif typeface still possesses a roundness that pairs well with the display typeface, but it adds a bit of edge and clarity what with the slanted ends and slightly tilted elements.
