The Lumi Candle Company logo uses a typeface called Sonder that possesses an elegantly fluid curve, as well as delicate variations in line weight. The smaller text uses a typeface called Sirenia that shares a similar curve to the display typeface but remains a bit more subtle and bubbly.

Above the company name is a radiating sparkle icon reminiscent of the glow from a candle. This icon also possesses line variations and slight curves that tie in well with the display typeface.

Lumi’s packaging consists of soft, natural colors that correspond with the minimalistic, bohemian style the company strives for. This particular candle is honeysuckle scented, so a peachy-pink color was selected to invoke a sense of the specific flower.