Open Eye Coffee & Tea
Open Eye is a fictional coffee and tea company offering a combination of classic and totally unique coffee and tea blends that are certified organic. Open Eye is bold, playful, and modern, and they are taking the coffee and tea aisle by storm.
Year
2023
Client
Personal Project
Open Eye utilizes a sans-serif typeface with a rounded, hand-carved look. The company name is arched above a line drawing of an eye framed by hand-drawn tea leaves and a coffee bean representative of the company’s product focus.
Open Eye packaging features vibrant color combinations such as baby blue paired with hot pink, and pastel purple with teal for a modern and eye-catching look. A pattern featuring the hand-drawn tea leaves from the logo frames every pouch of Open Eye.
